The long version · Kerry Boulton

I have been on your side of this three times.

Once by choice.  Once because an offer arrived that we had not gone looking for.  Once because retirement and I do not get along.

I am not writing this to impress you.  I am writing it because almost everything I ask you to do, I have already had done to me.

Kerry Boulton

Kerry Boulton.  Two businesses of her own, three retirements she could not sit still through and one question she has been asking owners since 1987.
Part 1 of 7

The day I was due to sign

In 1987 I bought my first business.  An international freight forwarder, bought out by the people who already ran it.

It was losing almost a million dollars a year.  That is the part people forget when they hear the word buyout.  You are not buying a prize.  You are buying a problem you think you can fix.

My daughter arrived a month early on the day I was due to sign.

It was the first time life put something on my calendar that I had not put there.  It would not be the last.

The offer We had not gone looking for it 1987 Management buyout 1996 Handed over at four times earnings 25 years Ready every day Today Still the same conversation three retirements, all hated 1987 Management buyout 1996 Handed over at four times earnings three retirements, all hated 25 years Ready every day the offer we had not gone looking for it Today Still the same conversation
The dates I chose are the short ones.  The red line is the one I did not.
  • 1987A management buyout of a business losing almost a million dollars a year.
  • 1996Handed over to a trade buyer at four times earnings.
  • 25 yearsThe next business, built so the answer to the Friday question was always yes.
  • Since 1987On one side of this table or the other, without a break long enough to count.
Part 2 of 7

What I learned building it

Freight is a promise that a thing will be somewhere else by a certain date, repeated thousands of times a week.

It only works if the promise does not depend on one person being at their desk.

A business that runs on relationships held in one person's head is not a business.  It is that person, with invoices.

81 Staff, across five locations, by the time it changed hands.
120 Agents around the world, on the same promise.
4x Earnings, in 1996.  I know what the number looks like when it is real.
Source: Kerry's own account of the 1996 handover.

Somebody else wrote it down at the time

Business Review Weekly feature, 16 October 1992, on the management buyout of the freight business Kerry ran.
Business Review Weekly, 16 October 1992.

“Buyout thrives on total service.” Tony Thomas wrote the business up five years in, which means the numbers below are a published record rather than my memory of it.

“Boulton is an exceptional executive on every count.”Tony Thomas, Business Review Weekly, 16 October 1992
  • 81staff in five Australian capital cities
  • $35Ma year paid through to airlines and shipping lines
  • $250ka year on staff training, more than 10% of the wages bill
  • 1stprize for total quality management, Telecom and Victorian Government small business awards

The training line is the one I would point at.  None of the rest of it works without it.

Part 4 of 7

The business that was ready every day

So I went again.  My husband and I spent the next 25 years building a real estate business, the way I wished I had built the first one.

Everything written down.  Around 40 percent of the revenue recurring, so the income did not depend on a good month.

Every quarter I asked the same question.  If somebody walked in tomorrow, is this a business they could take over on Friday?

Then an offer arrived that we had not gone looking for.  We said yes, because the answer to the Friday question had been yes for years.

What I know now is that readiness is not something you switch on when you decide to go.  It is either true on an ordinary Tuesday or it is not true at all.

What you get today The business is you You are optional The exit event 1 Trapped 2 Tethered 3 Transferable 4 Optional
Four states, one curve.  The dashed line does not wait for you to be ready.
Part 5 of 7

The same conversation, over and over

The first answer is never the real answer.

Somebody tells me they have no intention of going anywhere.  Forty minutes later we are talking about their knees or their co-founder.

The advice around an owner is honest and incomplete at the same time.  Your accountant holds one pillar of three.

Nobody is holding the other two.  Nobody is asking what happens to you.

Since 1987 I have either been running a business towards an ending or sitting across the table from somebody who is.  It is the only thing I have done for that long.

Readiness without the will to decide is the most respectable way ever invented to never decide.  You are always almost there.

Kerry Boulton, The Exit Strategy Group
Part 6 of 7

Why I am not a broker

A broker turns up after the decision has been made.  I turn up before it.

Every adviser around you is paid on the year before or the year after, so the ending itself is nobody's deliverable.  It stays yours.

I get paid the same whether you stay or go.  That is deliberate.  Most of the owners I work with never go anywhere.  They just stop being trapped.

Kerry Boulton, to camera.
Kerry, to camera About a minute, in her own words.
Why she is not a broker and what that changes for you.

Earnings disclaimer.  The results stated on this site are not typical.  The personal results of Kerry Boulton and the results in case studies, testimonials and member stories are atypical and reflect significant work, time and circumstances unique to each individual.  The average person may not achieve the same or similar results.  Your results will vary based on your background, experience, work ethic and execution.  Every business endeavour carries risk.  You are solely responsible for your decisions and their outcomes.

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