Free training · recorded

Always be ready.

The Sellable Business Advantage. The monthly session that moves an owner from problem aware to solution aware. What actually gets discounted when the ending arrives, why it is almost never the revenue and the three scales your own ending has to be designed on.

Runs live once a month. This is the recording, so there is no date to wait for. Watch it tonight.

Where should Kerry send it?

About 24 minutes. Straight through to the video. No waiting on an email. Your details go to Kerry and nobody else. You can stop the emails whenever you like.

Kerry Boulton — A management buyout in 1987. A handover in 1996 at four times earnings, 81 staff across five locations. Then twenty-five years building one that was ready any day of the week.

What the session covers

Four states, three pillars, one will

Four states along the curve, three pillars that decide which one you are in and the will that decides whether you ever move. You are placed where the business actually is, not where you intend to be.

Pillar one

Business Readiness

Who signs, who decides and who holds the relationships if you are not there.

Pillar two

Financial Readiness

What the business is worth today against the number you actually need.

Pillar three

Personal Readiness

What you are going to do on the Monday after. Most transitions fail here.

Not readiness at all

The Will to decide

A date, written down, said out loud. Without it the other three sit still.

The lowest pillar governs. Never an average, never a total.

Where your business stands today. And what that is worth to somebody who is not you.
What actually gets discounted when the ending arrives. It is almost never the revenue.
Why the lowest of the three pillars governs. Why she never shows you an average.
The three scales your own ending has to be designed on. Score yourself as you go.

The Readiness Curve™

The four states a business can be in

Where your business stands today is what you get if the ending arrives tomorrow. Readiness is not a project you start at least two years out. It is the ground you hold.

Where you stand is what you get. A dashed line crosses the four steps: the exit event. Death, disability, divorce, disagreement, distress, or an unsolicited offer too good to refuse. It arrives on its own schedule and wherever it falls is what you get.

The mechanism

Six steps that move you one state along

Kerry walks all six in the session, in this order, so you can see where the work actually starts.

Six steps, in order. Twenty questions put you on the curve. Three pillar scores out of 25, a Will score out of 25 and one named state. Six or seven minutes.

Watch the training → Or place yourself first with the Readiness Scorecard →

“Every adviser around you is paid on the year before or the year after, so the ending itself is nobody’s deliverable. It stays yours.”Kerry Boulton · The Exit Strategy Group